These leather menu books were created by Mureli Workshop as a custom order for Naked Tomato.

This project is a good example of how an everyday functional object can become part of a restaurant’s visual identity. A menu is one of the first physical objects a guest interacts with after taking a seat, so the material, color, logo, format, and even the way the printed pages are attached can work together with the overall character of the restaurant.

A Real Project for Naked Tomato

Naked Tomato is a restaurant concept by chef Eyal Shani, centered around contemporary Israeli and Mediterranean-inspired cuisine, seasonal ingredients, and an approach where the ingredient itself remains at the heart of the dish.

The restaurant concept emphasizes simplicity, natural ingredients, and an expressive yet uncluttered dining experience. This character is reflected well in the menu solution chosen for this project: warm brown leather, a minimalist construction, and restrained blind embossing without additional color.

The result is a menu cover that feels distinctive without becoming visually excessive and allows the restaurant’s identity to remain present in a subtle, tactile way.

Restaurant & Bar Menu Books

This model is designed for use as a restaurant or bar menu book.

The photographs show several menu books in different sizes created in the same visual style. This approach allows a restaurant to build a coordinated menu system for different purposes, including:

• main restaurant menu;
• bar menu;
• cocktail menu;
• wine list;
• dessert menu;
• breakfast menu;
• seasonal menu;
• tasting menu;
• special event menu.

Different formats can therefore serve different functions while still appearing as parts of one recognizable restaurant collection.

Blind Embossed Restaurant Logo

The front of each menu cover shown in the photographs features the Naked Tomato logo applied with blind embossing.

With this type of personalization, the design is pressed directly into the leather without adding colored foil. The logo becomes part of the leather surface itself and remains visible through its relief, natural shadows, and the texture of the material.

This is especially suitable for restaurant menus when a business wants recognizable branding while maintaining a restrained and refined appearance.

The photographs show a real custom design created for a specific client.

Examples shown are for demonstration only.

For a new order, the menu covers can be created:

• without personalization;
• with your restaurant logo;
• with the name of your establishment;
• with your own custom artwork;
• with separate markings for different types of menus.

Elastic Cord Binding

The printed menu pages are held in place by an elastic cord that passes through metal eyelets positioned near the fold of the leather cover.

This is a simple and practical construction for restaurants because the printed menu can be replaced without replacing the entire leather cover.

It is particularly useful for establishments that regularly update:

• prices;
• seasonal dishes;
• cocktail selections;
• wine lists;
• special offers;
• individual menu sections.

The leather cover remains in use while the printed pages inside can be replaced whenever the menu changes.

For Restaurants, Bars & Hospitality Projects

This format is not limited to traditional restaurants.

Custom branded leather menu books can also be created for:

• restaurants;
• bars;
• cocktail bars;
• wine bars;
• cafes;
• hotel restaurants;
• boutique hotels;
• private clubs;
• tasting rooms;
• event venues;
• chef-driven dining concepts.

The dimensions, leather color, page format, binding method, and personalization can be adapted to the requirements of an individual hospitality project.

One Visual Style Across Multiple Menu Formats

A particularly effective approach to restaurant branding is to create several menu formats using the same leather, color, and personalization style.

For example, a larger format can be used for the main food menu, a medium-sized version for a wine list, and a more compact menu for cocktails, desserts, or another focused selection.

Placed together on a table, these menu books look like one coordinated collection while each format performs a different function.

This approach can be seen clearly in this completed project: menu covers of different sizes are visually connected through the same brown leather, construction, and embossed restaurant logo.

Restaurant Branding Beyond the Logo

For us, a custom restaurant menu is more than simply an object with a logo applied to the front.

The leather color, texture, embossing method, proportions of the cover, construction of the fold, and even small metal details all contribute to the overall impression of the finished product.

For this Naked Tomato project, warm brown leather was combined with restrained blind embossing. The logo remains clearly recognizable while the cover itself does not compete visually with the printed menu placed inside.

This type of balance can be particularly important for restaurants that want their physical menus to feel like a natural extension of the interior and overall visual identity rather than a separate promotional object.

Custom Orders for Restaurants

Mureli Workshop can produce restaurant menu covers as individual pieces or as larger coordinated sets for hospitality businesses.

For a new project, we can adapt:

• menu cover format;
• dimensions;
• leather color;
• page attachment method;
• logo placement;
• personalization method;
• order quantity;
• multiple menu formats within the same order.

For larger orders, Volume Pricing may be available.

A Real Mureli Workshop Project

The photographs on this page show a real custom order created by Mureli Workshop for Naked Tomato.

The client name is included to document the completed project and demonstrate our custom manufacturing capabilities. It does not imply a partnership, endorsement, or official recommendation of Mureli Workshop by the client.

Every new restaurant project can be created with its own color, dimensions, construction, and visual identity so the finished menu covers feel naturally connected to the character of the individual establishment.

We use top-grain calf leather and carefully select it for each type of product. Where strength and structural stability are needed, we choose denser sections of the leather. Where elasticity, softness, and a more natural texture matter, we use more flexible parts of the material.

For example, we cut leather desk pads along the upper line of the hide, which is usually flatter and more even. Rolls, on the other hand, are cut along the lower line of the hide, which is more elastic and often has a more interesting natural texture. This approach allows us to combine aesthetics, functionality, and durability in the right way.

For corporate orders, we can also offer a wider range of calf leather depending on the requirements of a particular project and the needs of the brand.

Since leather is a natural material, each product has its own unique characteristics. The shade, texture, density, and surface character may vary slightly from what you see in the photos. This is part of the value of genuine leather — every изделие preserves the living character of the material and its natural uniqueness.

Any personalization shown in the photos in our listings, including logos, names, initials, or text, is provided for demonstration purposes only. By default, we sell our products without personalization. If you would like to add your own logo, name, or text, please leave your request in the Comment field during checkout.

In many cases, we can complete laser engraving directly at the warehouse and ship the order on the same day, so this usually does not affect the dispatch time. If embossing with a metal die is required, the work is completed in our workshop in Ukraine, so delivery usually takes about 9 days instead of 1–3 days for orders shipped from our warehouse in the USA.

If the personalization includes the customer’s logo, our designer first prepares a digital mockup for approval. For wholesale and corporate orders, we also produce the first item from the batch as a sample, approve it separately, and only after the second approval do we proceed with the full production run.

If the order is shipped from Ukraine, we independently pay all customs duties and mandatory charges regardless of the destination country, so the customer does not face additional costs or difficulties when receiving the parcel.